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Opinion Research

A presentation produced by Medicines Partnership looks at trends over 2 years of MORI polls carried out as part of the Ask About Medicines Week campaign and examines the extent to which patients' preferences for involvement are actually being met.
2004 MORI Ask About Medicines Week Survey: The Public and Prescribed Medicines
New research by MORI for 'Ask About Medicines Week' commissioned by Medicines Partnership shows that, while a majority of people (82%) want information about prescribed medicines from a range of different sources, most value information from traditional and face-to-face sources.
Seven in 10 (69%) consider their doctor to be the most useful source of information about prescribed medicines, and around half (52%) cite pharmacists as useful sources of information. Newer sources of information, such as NHS Direct and the internet, are less likely to be considered useful (both mentioned by 14%).
Britons are split as to the level of influence they want vis--vis their doctor when making decisions about their treatments. Four in 10 (40%) want to make treatment decisions in partnership with their doctor, while a third (32%) want their doctor to decide on the best treatment options. However, only a quarter (25%) want to make their own decisions about treatment (after being given information about treatment options by their doctor), highlighting the crucial role played by GPs in decision-making for the majority.
Click here to read more about this year's survey results.
2003 MORI Ask About Medicines Week Survey: Medicines and the British
Research sponsored by Medicines Partnership shows that many people in Britain do not know enough about other possible choices of treatment when prescribed a new medicine, according to the MORI Social Research Institute.
The research, conducted for Ask About Medicines Week, was among more than 2000 adults in Great Britain, and a separate survey was conducted among health professionals including GPs, pharmacists and practice nurses. The main findings from the surveys include:
  • 55% of people prescribed a new medicine in the past 12 months feel that they did not know enough about other possible medicines or treatments
  • Almost one in three people (29%) who have been prescribed a medicine in the past year feel they do not know enough about the potential side effects of medicines
  • Six in 10 people (61%) say the benefits of medicines outweighed the risks
  • Four in five (81%) say it is valuable to have different types of information about medicines from different sources (e.g. patient leaflets and Internet sites)
  • One in five people (21%) want to make more use of the Internet in future as a source of medicines information
  • The most useful source of information remains advice from health professionals
  • More than half of GPs, practice nurses and pharmacists (54%, 56% and 51% respectively) believe most patients want to be treated as partners in decisions about medicine taking.
  • One in seven doctors (14%) say patients would want the prescriber to decide for them